80 Point Business Marketing Checklist

No matter what the size of your business, marketing is what helps you take your product or service from inside your company and deliver it to potential clients/customers. Every business should develop a written guideline that outlines the company’s marketing strategy and plans out how to implement it.

Knowing what is working and what’s not, and what you should focus on NOW to get the biggest return on marketing investment can become overwhelming, particularly with the options online, as well as the traditional offline methods. Often a combination of both works best.

At the end of the checklist, please give a brief description of where you are having the most difficulties with your marketing, or where you want to focus on development.

Consider or answer the following:

Your Name (required)

Your Email (required)

General

Market Research

Marketing Methods
We'll look at different marketing methods available to businesses today to get a feel for what you are doing and what you could focus on.

Website

We have one address and it is:

We have more than one address and the others are:

We have a keyword list for the business, and they are:

The information on the site is current and updated regularly Y/N:

We use a tracking phone number on our website to determine what calls are coming from where?

Our website answers the following questions for visitors who may not be familiar with us:
 An About Us page that tells about the company Services and products are easy to see on the home page Different pages on the site for the different services and products we offer Enough information to answer a customers questions Informational articles on our area of expertise Client testimonials that include a picture and a name Photos of our products A price list or prices of our products Photos of our personnel

Yes/No What are the gaps?

Email

Yes/No What are the gaps?

Online Advertising Methods

What online advertising methods does you business currently employ?

Yes/No What are the gaps?

Social Marketing

Check off which of these your business currently has:

Yes/No What are the gaps?

Our business is using these social marketing tools competently

Our business needs help learning how to use these social marketing tools

Local Search
(see the more detailed questionnaire at the end if you wish to complete this)
Check off which search engines you've set up and claimed your local search listings on.

Yes/No What are the gaps?

Mobile Search (see the more detailed questionnaire at the end if you wish to complete this)
Check off what you have set up

Yes/No What are the gaps?

Directories

Are you using online directors to market your business?

Facebook Ads/banner advertising on other sites
Are you using Facebook ads?

Blogs

Other promotion
What other advertising methods are you using?

Street Visibility and Signage
If physical location is important, our business have a sign that is easily visible from the street?

Press Releases

Budget

Average monthly spend for marketing and advertising currently?

Tracking
How do you measure the effectiveness of your marketing methods?


The above is meant to be a checklist and to make it easier, if you need some outside marketing assistance, to know what you are doing and where there are obvious gaps for further discussion.

Please write here anything you would like to say about your business and your objectives that may further help to understand what you do.




Download PDF File: 80 Point Business Marketing Checklist

Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Blogplay

Switch to our mobile site